We helped Digital Advisory create a leading global brand following a digital-first approach.
Our client asked us to develop a brand that could compete with large consulting firms. We created a unique brand supported by a large number of video animations, presentations and a strong corporate website.
In order to exceed our client’s expectations, we analyzed the brands of 10 different global consulting companies.
Digital Advisory had to differentiate itself yet still fit within the target expectations of their market. Our team built a brand proposition from the ground up, understanding the company’s vision and values, and ensuring their ambition was properly matched with their brand.
We created sales presentations targeted to senior board members at prospective clients. This required us to balance the use of written content with graphical elements that would engage the reader throughout board advisory meetings with Digital Advisory.